Exhibiting at a trade show is one of the most effective ways to introduce your products or services to a wider audience and generate leads. It can provide a big boost to sales and revenue while allowing for lots of important networking time. Of course, it can be far too cost prohibitive to attend all the trade shows related to your industry. Choosing to exhibit at trade shows in the best cities can make all the difference, bringing the biggest bang for your buck.
Las Vegas
Las Vegas is the cream of the crop when it comes to hosting trade shows, expos and conventions. It’s the most popular location for trade shows in the country and has acted as the host to the No.1 and No. 1 highest rated trade shows, the CONEXPO-CON/AGG and the International CES, according to TSNN. The city consistently draws the biggest attendance numbers primarily because it’s also a popular vacation destination, allowing attendees to mix business with pleasure. It also tends to be more affordable to fly into and stay in as compared to many other cities, plus it has the infrastructure necessary to support large gatherings. Taking advantage of one of the trade show companies that can help your business stand out from all the rest is practically a guaranteed recipe for success here.
Orlando, Florida
Orlando isn’t just one of America’s top tourist destinations, it’s home to the Orange County Convention Center, one of the largest convention centers in the entire country. Not surprisingly, it hosts many big, successful trade shows every year, ranging from auto-focused events to technology conventions, including the Central Florida International Auto Show and the PGA Merchandise Show & Convention. The weather and attractions here come together to make this city an ideal spot for exhibiting and attending trade shows throughout the year.
Chicago
The Windy City frequently hosts some of the biggest trade shows, thanks in part to being home to McCormick Place, the country’s largest convention center with over 2.5 million square feet of exhibit space. As Chicago is centrally located, it provides a good meeting spot that attracts attendees from both coasts and throughout the entire nation. Some of the top events held here tend to be in technology and manufacturing, bringing major companies from across the globe to showcase the latest and greatest in tech. Food shows are popular here too, like the National Restaurant Association Show and the IFT Food Expo.
New Orleans, Louisiana
New Orleans, renowned for its soulful culture, mouthwatering Cajun cuisine and fantastic jazz, is another top vacation destination that also attracts many for business reasons. Just some of the trade shows hosted here have included the NADA Convention & expo, known as the automotive industry’s event of the year, as well as the Farm to Table Symposium, PITTICON, the SCTE Cable-Tec Expo and the New Orleans Gift and Jewelry Show. Shows here are always a big draw as they’re often scheduled around the city’s biggest annual events like Mardi Gras, something to think about when you’re planning your own schedule.
